Social Media Marketing Part of organizations

Question: Discuss about the Social Media Marketing Part of organizations. Answer: Introduction Over years, social media marketing has emerged to be an integral part of organizations of all nature and sizes around the world. There have been plenty of studies conducted to ascertain the influence of social media activities on the purchasing decisions. As marketers have jumped into the growing digital marketing space, consumers are bombarded with information to make better decisions. As traditional marketing is taking a back seat, businesses are left with little options to learn using social media in an effective manner which is in sync with their business aspirations (Mangold Faulds 2099). In the past decade, the internet services have grown at incredible speed in the industry with online communities developing across social media being an ideal example (Lu et al., 2010). Social media helps organizations in many ways including brand promotion (de Vries, Gensler Leeflang, 2012), improving sales (Agnihotri et al., 2012), mutual exchange of information ( Lu Hsiao, 2010), and supp orting marketing through word-of-mouth (Chen et al. 2011b). As consumers have increased access to vital information resources including the online communities, marketers are increasingly targeting the social media space to influence and gain consumers confidence and trust. Do-Hyung et al (2007) argued that customer participation through social media interaction is a key factor in marketing field. Aims and objectives Social media marketing has crucial role to play in changing the perception of people about products and services. The research intends to explore the role of social media marketing activities in influencing consumers purchasing decision. The objectives formulated are mentioned below: 1. To investigate the popularity of social media marketing to influence consumers into purchasing products. 2. To investigate the relation between social media marketing and sales revenue from products and services. 3. To study the positive impact of social media marketing in moulding the brand image of products and services. 4. To determine the influence of social media marketing activities in building customer relationship. Research Methodology: For the research, qualitative and quantitative methods would be used to achieve the objectives set: 1. Secondary Analysis: An in-depth analysis is relevant to gather the hard core facts through studies conducted on social media marketing so far. Though there is large volume of material available, credible research studies would be selected in order to gather the valid information. 2. Consumer Survey: A consumer survey allows collection of objective opinion of respondents about the subject matter. Its a quantitative research tool to gather relevant data and information from a selected number of individuals to achieve objectives. The survey will be sent to a predetermined number of consumers to gather their opinion about social media marketing and its impact on their purchasing decisions. A sample set of respondents will be identified from a large pool of consumers and formulated survey form will be distributed to them. The collected responses will be analysed to provide legit conclusions about the research objectives. Its the combined application of secondary analysis and consumer survey that research objectives would be dealt with. References Mangold, Glynn W. David J. Faulds. (2009). Social Media: The New Hybrid Element of the Promotion Mix. Business Horizons. 52, 357-365. Lu, H.-P Hsiao, K.-L. (2010) The influence of extro/introversion on the intention to pay for social networking sites. Information Management, 47(3), 150-157 Gruzd, A., Wellman, B. Takhteyev, Y. (2011). Imagining Twitter as an imagined community. American Behavioral Scientist, 55(10),1294-1318 Do-Hyung, E, Jumin, L. Ingoo, H. (2007) The effect of on-line consumer reviews on consumer purchasing intention: the moderating role of involvement. International Journal o f Electronic Commerce, 11 (4), 125-148 de Vries, L., Gensler, S. Leeflang, E.S.H. (2012) Popularity of brand posts on brand fan pages: an investigation of the effects of social media marketing. Journal o f Interactive Marketing, 26(2), 83-91 Agnihotri, R., Kothandaraman, P., Kashyap, R. Singh, R. (2012). Bringing social into sales: the impact of salespeoples social media use on service behaviors and value creation. Journal o f Personal Selling Sales Management, 32(3), 333-348. Lu, Y, Zhao, L. Wang, B. (2010). From virtual community members to c2c e-commerce buyers: trust in virtual communities and its effect on consumers purchase intention. Electronic Commerce Research Applications, 9(4), 346-360 Chen, Y., Fay, S. Wang, Q. (2011b). The role of marketing in social media: how online consumer reviews evolve. Journal of Interactive Marketing, 25 (2), 85-94.

Plutarch free essay sample

Second, he made the penalty death to usurp any magistracy without the peoples consent; Thirdly, he encouraged the labors of the poor citizens to aid in their relief by taxing them less. These laws were welcomed by the people of Rome and did bring the liberty pursued by Poplicola. Plutarch ends his commentary on Poplicola by stating that he, so far as human life may be, had been full of all that is good and honorable. 6 Poplicola was the opposite of most Roman leaders, according to Plutarch, but not as great as Brutus, according to the people of Rome. Solon was a wise and honorable man who used his poetry to inform the people of Athens of political and moral matters. In the case of the war with the Megarians from Salamis, Plutarch praises Solon for his use of prose to change the mind of the Athenians and to go on and lead them to victory against the Megarians. We will write a custom essay sample on Plutarch or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This victory leads to Solon taking part in many more battles and being able to introduce new laws to better the lives of the Athenians. These laws were the beginning of the path towards democracy. The first step that Solon takes is his repeal of Dracos laws, with the exception of the law concerning homicide. Next, Solon, separated the citizens into ranks, the first being the Pentacosiomedimni, second the Hippada Teluntes, third the Zeugitae, and everyone else Thetes. The first three ranks had prominence within society but Solon gave the Thetes the right to be Jurors in the assembly. This right urned out to be a greater source of power than had be originally thought, this gave the people the right to make Judgments on all, creating equality. Plutarch reveals the unjustness of Athenian society before Solons laws by showing how strong an effect those that are not injured try and punish the unjust as much as those that are. 7 Solon sought equality for the citizens of Athens. After Solon created these laws he left the Athenians so they could become accustomed to the new laws without harassing him everyday. During his leave he went and saw Croesus, the richest king of the know world. Plutarch uses Solons visitation with Croesus to highlight the wisdom of Solon; Solon being an exceptional Greek leader and man who should be imitated.

Easy Essay Topics - What is Easy?

Easy Essay Topics - What is Easy?For the person that has never written an essay or other type of paper, they often wonder if easy essay topics are easier to write than essay topics that are harder. The fact is that both types of essays can be written, but the harder the topic, the longer and more detailed it will need to be.One main reason why people write essay topics for easier and quicker written assignments is that they are trying to get past as many rules as possible before writing the essay. They may be trying to get by on a very short deadline. Most students write their essays for a higher level of difficulty.Another reason why people choose easy essay topics is because the writer can really work on his or her writing skill and style. Easy topics are not the same as easy because they do not just require the student to get past all the common rules that many essays do. The easiest ways to go about essay topics is to write them based on some type of structure.The rules for how t o write an essay that is not so hard to write can be based on current problems and situations. When it comes to essay topics, they may be based on current events or something that is very close to the current situation. This can be done in a very interesting way.Easy essay topics can also be created from easy subject matter. Some subject areas that are easier to write about include politics, religion, sports, popular culture, and various other different topics.There are some different reasons why easy essay topics are easier to write. They are based on things that most people can relate to. Some writers make easy topics because they feel that they understand the topic that they are writing about.With essay topics that are not so easy to write, they are more difficult to relate to the audience of the essay. Because people do not understand the reasons that it is so difficult to write an essay for something easy, they may not be able to relate to the subject that it is based on. They may get all upset when they find out what the topics are about.Finally, easy essay topics are easier to write because it does not have to be complicated. It can be about anything and everything that you want.

How to Label Digital Photos

How to Label Digital Photos How many times have you exclaimed in delight over the discovery of an old family photograph, only to turn it over and find out that absolutely nothing is written on the back? I can hear your groan of disappointment all the way from here. Wouldnt you give just about anything to have ancestors and relatives who took the time to label their family photographs? Whether you own a digital camera or use a scanner to digitize traditional family photographs, it is important to take some time and label your digital photos. This can be a  bit trickier than just getting out a pen, but if you learn to use something called image metadata  to label your digital photos, your future descendants will thank you. What Is Metadata? With respect to digital photos or other digital files, metadata  refers to the descriptive information embedded inside the file. Once added, this identifying information stays with the image, even if you move it to another device, or share it by email or online. There are two basic types of metadata that can be associated with a digital photo: EXIF (Exchangeable Image File Format)  data is automatically captured by your camera or scanner at the time it is taken or created. The EXIF metadata stored with a digital photograph might include the date and time the photo was taken, the type and size of the image file, camera settings or, if youre using a camera or phone with GPS capabilities, the geolocation.IPTC or XMP  data is data that is editable by you, allowing you to add and store information with your photos such as a caption, descriptive tags, copyright information, etc. IPTC is the most widely used industry standard, originally created by the  International Press Telecommunications Council for adding to a photograph specific data including the creator, a description, and copyright information.  XMP  (Extensible Metadata Platform) was developed by Adobe in 2001 off of IPTC. For the end-users purpose, the two standards are pretty much interchangeable. How to Add Metadata to Your Digital Photos Special photo labeling software, or just about any graphics software program, allows you to add IPTC/XMP metadata to your digital photographs. Some also enable you to also use this information (date, tags, etc.) to organize your collection of digital photos.  Depending on the software you choose, the available metadata fields may vary, but generally include fields for: authortitlecopyrightcaptionkeywords or tags The steps involved in adding metadata descriptions to your digital photos varies by program, but usually involves some variation of opening a photo in your graphics editing software and selecting a menu item such as File Get Info or Window Info and then adding your information to the appropriate fields. Photo editing programs that support IPTC/XMO include Adobe Lightroom, Adobe Photoshop Elements, XnView, Irfanview, iPhoto, Picasa and BreezeBrowser Pro. You can also add some of your own metadata directly in Windows Vista, 7, 8 and 10, or in Mac OS X. View a full list of software applications that support IPTC on the IPTC website.   Using IrfanView to Label Digital Photos If you dont already have a preferred graphics program, or your graphics software doesnt support IPTC/XMO, then IrfanView is a free, open-source graphic viewer that runs on Windows, Mac, and Linux. To use IrfanView for editing IPTC metadata: Open a .jpeg image with IrfanView (this doesnt work with other image formats such as .tif)Select Image InformationClick on the IPTC info button in the bottom-left cornerAdd information to the fields you choose. I recommend using the caption field to identify people, places, events, and dates. If known, it is also great to capture the name of the photographer.When you have finished entering your information, click the Write button at the bottom of the screen, and then OK. You  can also add IPTC information to multiple photos at once by highlighting a set of thumbnail images of .jpeg files. Right-click on the highlighted thumbnails and select JPG lossless operations and then Set IPTC data to selected files. Enter information and hit the Write button. This will write your information to all of the highlighted photos. This is a good method for entering dates, photographer, etc. Individual photos can then be further edited to add more specific information. Now that youve been introduced to image metadata, you have no further excuse for not labeling your digital family photos. Your future descendants will thank you!

Sustainability of Agriculture Essay -- Environmentalism / Economics / Ag

To define the sustainability of agriculture, we must look into the several relationships agriculture has with the basic nature of making something sustainable. In this research literature, we will look at the factual information regarding agricultural practices as they relate to the long-term stability of biodiversity, ecosystems, and Natural resources. We will also compare historical and modern perspectives of economics as they relate to resources and sustainability. The researched information will give us a better idea to propose solutions and methods for a more sustainable future-global food supply. Let us first start with the DNA of agriculture: biodiversity, ecosystems, and natural resources. Agricultural biodiversity is a subset of biodiversity as it pertains to the crop varieties. Agricultural biodiversity is an important part of modern agriculture and its sustainability because it creates a complimentary variety of plants and other organisms that increase the potential of crop survival and longevity. For example, the nodules found at the end of legumes increase the nitrogen level in the soil that may produce a higher quality crop fit for consumption. It also makes the soil last longer resulting in high-yielding crops. For example, the following information is from an article in an AridLands Newsletter at an Arizona College: â€Å"It was in this dramatic scenario that the Drylands Polyculture Project was born. It was observed that despite its apparently barren prospects, the Sertà £o is a rich and prosperous land, producing many local and adapted crops and fodder plants. The problem was not the climate-as is usually implied-but the agricultural model, based on slash-and-burn, or worswhen water is scarce and when that crop is harvested, the hydrophilic crops can be planted when the wet season returns. The benefit of a monoculture is not only the profits produced, but the amount of food that can be harvested at once and the amount of maintenance needed to care for the crop is low because the variables are few since it is only one crop using the same soil for the same amount of time during the same season every year. This is convenient and profitable, but not sustainable. Works Cited Hanzi, Marsha, â€Å"Polycultures in the Brazilian drylands: A new version of an old tradition† AridLands Newsletter, No. 48, November/December 2000 â€Å"Agricultural Ecosystems: facts and trends† brochure by the World Council for Sustainable Development and the IUCN pages 3-5, July 2008 Levetin and McMahon, â€Å"Plants and Society 5th ed† page 242, paragraphs 3-4

Descartes third meditation Essay Example | Topics and Well Written Essays - 1500 words

Descartes third meditation - Essay Example If from itself, then it is clear from what has been said that it is itself God, since if it has the power of existing through its own might, then undoubtedly it also has the power of actually possessing all the perfections of which it has an idea—that is, all the perfections which I conceive to be in God. If, on the other hand, it derives its existence from another cause, then the same question may be repeated concerning this further cause, namely whether it derives its existence from itself or from another cause, until eventually the ultimate cause is reached, and this will be God. Descartes presents two evidences of that outcome. Each piece of evidence states that an identified effect can be clarified as long as an all-powerful being is present. The effects Descartes draws on are the meditator’s idea of (1) his/her life as predetermined and (2) of God. In this manner, Descartes directs the meditator to dig up his well-known rule for unraveling the truth, which is ‘clear and distinct perceptions are true’ (Cunning 2010, 62). And, undoubtedly, a great deal of the Third Meditation focuses on whether the assumption of a misleading God, which appears to dispute the rule, can be eliminated (Wilson 2003). The application of the rule in assessing and disputing the deceiving-God assumption has encouraged a number of scholars to accuse Descartes of circular reasoning. In the Third Meditation, Descartes further claims that, fundamentally, God’s existence as his maker is a circumstance of his taking part in inquiry informed by the method of doubt. This allows him to analyze with absolute confidence that God made him, and hence that all he knows ‘clearly’ and ‘distinctly’ to be factual, is factual. God’s existence, in that case, is an external state of Descartes’s doubt (Gaukroger 2006). Apparently, God is not external with regard to taking up a space that

The Earth energy-balance Term Paper Example | Topics and Well Written Essays - 2000 words

The Earth energy-balance - Term Paper Example This phenomenon is known as earth energy budget or earth energy balance. There are many factors that can deteriorate this balance and can contribute to significant changes in the climate of the earth. Earth Atmosphere: To understand how energy is received and returned to maintain energy balance it is important to understand what constitutes the atmosphere. There are five layers that surrounds the earth; exosphere, thermosphere, mesosphere, stratosphere and troposphere. Exosphere is the most outer space with particles so far apart that they do not affect the pathway of radiations from sun. Troposphere is the innermost layer that span from the earth surface to about 10 kilometers above. This layer is important as it provides the maximum reflection of radiation as discussed below. The following diagram (fig 1) demonstrates the inner three layers of earth atmosphere. Fig 1. Inner three layers of earth’s atmosphere Incoming radiation: Radiations from sun experience no interference as they travel undisturbed in space to reach the earth’s atmosphere. In the atmosphere, there are different layers with variable densities of gases and other molecules. When these radiations collide with these molecules they are deflected in many directions, a phenomenon known as scattering. An important concept to remember here is that these radiations that reach the earth have very small wavelength and not all but a small selective proportion of electromagnetic radiations can be scattered by molecular collision. (Ahrens, 2012). The rest of energy is absorbed by the earth system in various forms. Most of the energy is absorbed by the solid earth that increases the core and surface temperature. Part of the energy is absorbed by clouds, water vapors and other molecules present in the earth atmosphere. The following diagram (fig 2) represents the overall exchange budget of earth’s energy. Figure 2. Earth’s energy balance It is evident from the diagram that the tot al incoming energy absorbed by the earth system almost equals to the energy returned back to space thus maintaining energy balance. Outgoing radiations: The radiations received from sun can be returned back to space by two basic mechanisms as explained below. Reflection: Some of the energy that enters the atmosphere is reflected back as same short wavelength radiations identical to what was received from sun. Different component of earth’s atmosphere have variable ability to reflect these radiations and this property is known as ‘albedo’. Therefore, various surfaces have variable albedo. For example, deserts have high albedo because they are able to reflect about 40% of the radiations that reach them back into the space. On the other hand, ocean surfaces and rainforests have low albedo as they are able to reflect only a small proportion of radiations. (Ahrens, 2012). It is important to understand that those surfaces that have lower albedo tend to retain heat more than those with higher reflection abilities. By looking at fig 2, it can be observed that only a part of the radiations, about 30%, are reflected back into the space by earth surface, clouds and scattering process. There should be another way of returning the remaining 70% of the radiations which were absorbed by the atmosphere and the earth. Emission: Thermic emission is the most